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Broadband

Digital media players enhance and detract from TV viewing

Monday 1 December 2014 | 19:12 CET | News
While digital media players enable the use of streaming video and other platforms that enhance viewer control, new GfK research suggests that they may actually provide a net gain for traditional TV viewing. The report shows that 19 percent of TV viewers now own at least one of the three major digital media players: Roku, Google's Chromecast, or Apple TV. This represents a ten-fold increase over the 2010 ownership level (2%). 

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Categories: Broadcast & Satellite / Internet
Companies: Apple / GfK / Google / Roku
Countries: United States
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