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DirecTV selects Google TV Ads system

Thursday 12 August 2010 | 12:02 CET | News
Google has signed a contract with pay-TV provider DirecTV to become the sales representative for advertising inventory on cable networks carried on DirecTV. DirecTV national satellite inventory on Bloomberg, Fox Business, Centric, Fuel, G4, Current, Ovation, Fit, Sleuth, Chiller and TV Guide will be available through the Google TV Ads system across all dayparts, including primetime. DirecTV reaches 18.7 million TV households, which will allow Google TV Ads advertisers to reach a variety of TV viewers, depending on the needs of any given ad campaign.

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Categories: Broadcast & Satellite
Companies: DirecTV / Google
Countries: United States
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