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DIXONS HOME COMPUTER SALES TO BE HIGH AT XMAS 1996

Monday 16 December 1996 | 00:00 CET | News
Dixons may account for up to 50% of the expected 500k unit sales of home computers during Christmas 1996, according to a Taylor Nelson AGB, market research concern, study. Dixons may also make major gains from its forecast sales of 2.5 mil PCs in the rest of 1997, according to the study. Of respondents to the study, over one-third will buy their home computer from PC World, chain owned by Dixons, while the core Dixons stores will account for another 17% of sales. Comet will account for 15% of home computer sales, and Currys for 10%. UK PC sales are forecast to be 15 mil units in 1997, up more than 30% from 11.4 mil. The study covered 2,020 people.


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