Djezzy signs international football star Riyad Mahrez as brand ambassador

Friday 9 February 2018 | 11:25 CET | News

Djezzy has selected football player Riyad Mahrez as brand ambassador. Mahrez, who is part of Algeria's national team, currently plays for the English Premier League club of Leicester City. The operator said that Mahrez is already a prominent feature of its advertising activities.

The news follows several changes to Djezzy's mobile proposition, including the launch of a more generous data allowance for Smart postpaid customers.

For prepaid customers, Djezzy has been offering new tariffs in the Hayla range since January and has also recently refreshed its mobile broadband packages with four new Djezzy Modem plans. The four options range from a lower-tier price point of DZD 6,000 ('Bronze'), including 1 GB per month over a one-year period, and a top-tier price point of DZD 24,000 ('Platinum'), with an allowance of 10 GB per month over a one-year period, coupled with a free LTE-enabled mobile Wi-Fi device.

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