DNA says 30% of Finns watch more TV than they did a year ago

Monday 19 June 2017 | 13:14 CET | News

Finnish operator DNA said that 30 percent of Finns say they watch more television content than they did a year ago. According to a survey of 1,005 people carried out in May 2017, most of the increase was among people aged 15-24 years, of whom 42 percent said their viewing has gone up. Viewing has increased significantly more than time spent on social media or listening to music.

The questionnaire found that 43 percent of Finns spend at least one hour a day watching television, and 17 percent watch more than two hours. The viewing included all screens and services including Netflix, HBO and YLE Areena.

Almost 90 percent of Finnish households still own a TV set. Of these, 39 percent have a smart TV and the other 61 percent a traditional set. Nearly half of Finns (49%) watch footage on a computer at least once a week, and 31 percent do so on a smartphone. DNA said 57 percent said it is important to be able to watch content in a way that suits them.

Sixty-five percent of Finns say they watch programmes from Yle Areen, MTV Katsomon and Ruudut on a computer. Streaming services such as Netflix and HBO Nordic are used evenly across all devices (32% TV, 33% smartphone, 35% computer and 40% tablet).

The majority of Finns also have a TV, media or video application on their phones. The most popular streaming service to watch on them is Youtube, which is used by 56 percent of Finns. Thirty-eight percent watch YLE Areena and 23 percent watch Netflix. DNA said 32 percent of people in Finland usually or always use social media at the same time as watching TV.

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Categories: Broadcast & Satellite
Companies: DNA / HBO / Netflix / YLE
Countries: Finland
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