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Broadband

Dutch radio channels studying ad images via DAB+

Wednesday 17 July 2013 | 10:40 CET | News
The 538 radio group and Ster are exploring ad images sent along DAB+ radio broadcasts, Emerce reported. A number of radio stations will start using the new digital signal in the fall, including 538, Q Music, Sky Radio, SLAM!FM, Radio Veronica, 100% NL, Sublime FM and BNR news radio. DAB + supports the delivery of a (still) image. The possibilities of showing ads via the technology are limited by the technology present in the receiver. DAB+ head units present in cars often have a colour screen, but launch is slow. The advantage of a car is that the listener can see as well as hear.

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Categories: Broadcast & Satellite / Internet
Countries: Netherlands
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