eBay promotes mobile shopping with new UK ad campaign

Wednesday 26 September 2012 | 11:52 CET | News
eBay has launched a new TV and outdoor advertising campaign in the UK to highlight the popularity of mobile shopping on its UK site. The 30 second TV ad reflects how shoppers are increasingly using mobile devices to access items on eBay. eBay predicts that around 30 per cent of Christmas gift items, available to buy on the site direct from its retail partners, will be bought via mobile. The campaign is an evolution of eBay's spring ' Your Shopping Universe' campaign. The new campaign will run on TV from 24 September until end-2012, appearing on all major channels during peak time viewing.

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Categories: Mobile & Wireless
Companies: Ebay
Countries: United Kingdom
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