0
Wireless

eBay promotes mobile shopping with new UK ad campaign

Wednesday 26 September 2012 | 11:52 CET | News
eBay has launched a new TV and outdoor advertising campaign in the UK to highlight the popularity of mobile shopping on its UK site. The 30 second TV ad reflects how shoppers are increasingly using mobile devices to access items on eBay. eBay predicts that around 30 per cent of Christmas gift items, available to buy on the site direct from its retail partners, will be bought via mobile. The campaign is an evolution of eBay's spring ' Your Shopping Universe' campaign. The new campaign will run on TV from 24 September until end-2012, appearing on all major channels during peak time viewing.

Thank you for visiting Telecompaper

Sign up below to get access to the rest of this article and all the telecom news you need.

  • Register free and gain access to even more articles from Telecompaper. Register here
  • Subscribe and get unlimited access to Telecompaper’s full coverage, with a customised choice of news, commentary, research and alerts.

Subscriptions

Already registered?



Categories: Mobile & Wireless
Companies: Ebay
Countries: United Kingdom
::: add a comment

Add comment

Please login or register to leave a comment.

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.


Related

Magento extends Partner Programme to Web hosting providers

Published 16 Oct 2012 22:28 CET | United States
Magento, a division of X.commerce, an eBay company, has announced the details of a programme extending Magento's partnership ...

eBay criticised for new policy on class action suits

Published 05 Oct 2012 22:45 CET | United States
Consumer advocacy group Public Citizen has written an open letter and started a petition asking eBay to reverse its policy on ...