0
Wireless

EE promotes BT Sport offer with new TV campaign

Monday 1 August 2016 | 11:13 CET | News
EE has launched a new multi-million pound, multi-channel brand campaign to launch its BT Sport App offer. The offer sees new and existing pay monthly mobile and tablet customers get six months' free access to the full BT Sport channel line-up. The 'Breaking Sports News' campaign sees EE brand ambassador Kevin Bacon return as a football pundit alongside ex-England international and Manchester United player, Rio Ferdinand. The ad shows their broadcast being interrupted by the breaking news of EE signing the BT Sport App deal for customers. The 40 second TV ad air across all commercial channels

Thank you for visiting Telecompaper

We hope you've enjoyed your free articles. Sign up below to get access to the rest of this article and all the telecom news you need.

  • Register free and gain access to even more articles from Telecompaper. Register here
  • Subscribe and get unlimited access to Telecompaper’s full coverage, with a customised choice of news, commentary, research and alerts.

Subscriptions

Already registered?



Free Headlines in your E-mail

Every day we send out a free e-mail with the most important headlines of the last 24 hours.

Subscribe now

Categories: Mobile & Wireless
Companies: BT / EE
Countries: United Kingdom
::: add a comment

Add comment

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.


Related

EE adds watch with Twitter, Hayu to TV service

Published 15 Nov 2016 12:18 CET | United Kingdom
UK operator EE announced new features for its TV service, including a 'watch with Twitter' function and the addition of the Hayu ...

BT Sport offers new season PoS material for pubs, clubs

Published 22 Sep 2016 20:02 CET | United Kingdom
BT Sport has developed new season PoS and marketing material for its pubs and clubs customers to mark the start of the UEFA ...

BT TV to air 'Into the Badlands' show from AMC

Published 22 Sep 2016 11:45 CET | United Kingdom
AMC UK will premiere the six-part martial arts drama 'Into the Badlands' for BT TV customers on Monday 10 October at 21.00 hours. ...

BT TV selects Accenture Video Solution

Published 07 Sep 2016 11:36 CET | United Kingdom
BT TV has selected the Accenture Video Solution (AVS) platform to support its current and future BT TV services, including BT ...

EE offers 6 months free Apple Music to new postpaid clients

Published 29 Aug 2016 10:40 CET | United Kingdom
UK operator EE announced a new offer for six months free Apple Music for new mobile customers. The offer is available from 01 ...

Virgin Media 'furious' over EE free BT Sport offer - report

Published 23 Aug 2016 08:44 CET | United Kingdom
Virgin Media has accused BT of breach of contract for giving its mobile unit EE cheap access to BT Sport, The Telegraph reports. ...

BT launches new Halo home phone

Published 08 Aug 2016 10:25 CET | United Kingdom
BT has launched a new home phone called BT Halo, which allows customers to make and receive mobile calls from their home phone ...

BT Sport unveils new Premier League Saturday line-up

Published 05 Aug 2016 09:32 CET | United Kingdom
BT Sport has confirmed its new Saturday TV line-up for the new Premier League season. This include a new football results show BT ...

EE customers hit by roaming problems

Published 02 Aug 2016 10:09 CET | United Kingdom
EE customers travelling abroad have been experiencing problems getting connected to roaming services. EE said it was working hard ...

Quad-play to take 21% of UK market by 2020

Published 29 Jul 2016 13:45 CET | United Kingdom
The multi-play subscription market will grow quickly in the coming years in the UK, according to a report from Strategy ...

BT underlying revenues up 0.4%, EBITDA falls 2%

Published 28 Jul 2016 09:20 CET | United Kingdom
BT reported revenues for its fiscal first quarter to June up 32 percent year-on-year to GBP 5.775 billion thanks to its ...

BT Infinity Lab competition focuses on mobile innovation

Published 13 Jul 2016 10:38 CET | United Kingdom
BT has launched the 9th Infinity Lab Competition, with a focus on finding new innovations for mobile networks. For the first ...

EE unveils free BT Sport offer for mobile customers

Published 11 Jul 2016 11:22 CET | United Kingdom
EE has announced an exclusive BT Sport App offer for new and existing EE pay monthly customers. This will give them six months ...

EE to move to BT headqarters by end-2016

Published 06 Jun 2016 10:29 CET | United Kingdom
EE is set to abandon its headquarters and move to the headquarters of new parent company BT by end-2016, reports The Telegraph. ...

Alec Baldwin tours Britain in new BT Mobile drive

Published 03 Jun 2016 08:53 CET | United Kingdom
BT is premiering on 03 June a BT Mobile commercial fronted by Alec Baldwin. The TV campaign will be supported by out of home and ...