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Ericsson, VMS sign ad campaign management services deal

Monday 12 September 2016 | 12:37 CET | News
Ericsson entered into a digital marketing agreement with VMS Communications, a US-based technology company that facilitates the delivery of digital content to any mobile device. Ericsson will provide an advertising campaign management platform as a service that will enable VMS to monetise digital content delivery. VMS has the ability to reach the majority of the world's mobile population with digital content, and its customers include known brands, sport clubs, TV networks, celebrities, NGOs and governments. The agreement with VMS marks the first time that Ericsson deployed its cloud-based

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Categories: Broadcast & Satellite / Mobile & Wireless
Countries: United States
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