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European online ad market up 11.9% to EUR 27.3 bln in 2013

Thursday 22 May 2014 | 18:51 CET | News
The European online advertising market grew by 11.9 percent to EUR 27.3 billion in 2013, according to IAB Europe. Search increased by 13 percent to EUR 13.4 billion, display grew by 14.9 percent to EUR 9.2 billion, and classified and directories grew by 3.6 percent to EUR 4.6 billion. For the first time mobile display accounted for over 10 percent of the total display market, reaching 11.5 percent, with a 128.5 percent growth rate compared with 2012. Online video grew by 45.4 percent to nearly EUR 1.19 billion, the first time it breaks the EUR 1 billion mark. Most markets showed a significant

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Categories: Internet
Companies: IAB
Countries: Europe
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