0
Wireless

European online ad spend hits EUR 36 bln, passes TV

Tuesday 17 May 2016 | 10:13 CET | News
The European online advertising market grew 13.1 percent to EUR 36.2 billion in 2015, surpassing the EUR 33.1 billion TV advertising market for the first time, according to a study from IAB Europe. All national markets participating in the study recorded positive growth, with a total of twenty markets posting double-digit growth for the second year running, said IAB. Display advertising continued to outperform other categories in terms of growth, expanding 17.4 percent to reach EUR 13.9 billion, driven by a 60.5 percent growth in mobile display revenue to EUR 3.5 billion. However, search

Thank you for visiting Telecompaper

Sign up below to get access to the rest of this article and all the telecom news you need.

  • Register free and gain access to even more articles from Telecompaper. Register here
  • Subscribe and get unlimited access to Telecompaper’s full coverage, with a customised choice of news, commentary, research and alerts.

Subscriptions

Already registered?



Free Headlines in your E-mail

Every day we send out a free e-mail with the most important headlines of the last 24 hours.

Subscribe now

Categories: Internet / Mobile & Wireless
Companies: IAB
Countries: Europe
::: add a comment

Add comment

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.


Related

European e-advertising continues double-digit growth

Published 24 May 2017 06:25 CET | Europe
European online advertising grew 12.2 percent in 2016 to EUR 41.8 billion establishing itself as the dominant advertising medium ...

Ireland leads European online ad growth ranking

Published 07 Jul 2016 08:51 CET | Europe
The European digital advertising market grew by 13.0 percent to EUR 36.4 billion in 2015, surpassing the EUR 33.3 billion ...

Mobile ads blocked by 10% of Brits - IAB study

Published 29 Jun 2016 17:09 CET | United Kingdom
A total of 10 percent of Brits are blocking mobile ads, with millennials accounting for 63 percent of this group, according to ...

Digital video ad spend up 114% since 2014 – study

Published 03 May 2016 09:08 CET | World
Advertisers and media buyers have increased their investments in original digital video programming by 114 percent over the past ...

Turkey digital ad investments up 19% to TRY 1.7 bln in 2015

Published 06 Apr 2016 10:17 CET | Turkey
Digital ad investments in Turkey in 2015  grew 18.8 percent to TRY 1.7 billion, according to an IAB Turkey report. The mobile ...

Dutch digital advertising market reaches EUR 1.5 bln in 2015

Published 30 Mar 2016 10:24 CET | Netherlands
The Dutch digital advertising market was worth EUR 1.5 billion in 2015, according to IAB Netherlands and Deloitte in their Ad ...

Digital advertising captures 25% of Spanish market in 2015

Published 17 Mar 2016 13:15 CET | Spain
Spending on digital advertising in Spain jumped 21 percent in 2015, capturing 25 percent of the overall market, up from 22.9 ...

One in four online Spaniards use ad-blocking software - IAB

Published 04 Mar 2016 09:36 CET | Spain
Over a quarter (26%) of Spanish adults online are using ad-blocking software on their smartphones, laptops and PCs, according to ...

3 UK, Italy deploy Shine network-based ad blocking

Published 19 Feb 2016 10:20 CET | World
Hutchison announced that its subsidiaries 3 UK and 3 Italia have deployed network-based ad blocking software from Shine ...

IAB launches data centre of excellence, appoints new chair

Published 25 Jan 2016 09:36 CET | United States
The Interactive Advertising Bureau (IAB) has launched the IAB Data Center of Excellence at its New York headquarters to expand ...





Calendar   /   Industry Events

27 Jan Uptime
28 Jan Samsung Electronics Q4 2020
28 Jan Crown Castle Q4 2020
28 Jan Skyworks fiscal Q1
28 Jan Rogers Communications Q4 2020
28 Jan Juniper Networks Q4 2020
28 Jan Comcast Q4 2020
28 Jan 8x8 fiscal Q3
29 Jan Airtel Africa Q4 2020
29 Jan Charter Communications Q4 2020
29 Jan Ericsson Q4 2020
29 Jan Telia Q4 2020
29 Jan NEC fiscal Q3
01 Feb Cirrus Logic Q3
01 Feb On Semiconductor Q4
01 Feb NXP Semiconductors Q4 2020
01 Feb Harmonic Q4 2020
02 Feb Lumentum fiscal Q2
02 Feb Amazon.com Q4 2020
02 Feb Alphabet Q4 2020
02 Feb Viavi fiscal Q2
02 Feb FireEye Q4 2020
02 Feb Telenor Q4 2020
02 Feb Vodacom fiscal Q3
02 Feb Tele2 Q4 2020
03 Feb Aviat Networks fiscal Q2
03 Feb Turk Telekom Q4 results
03 Feb Qualcomm fiscal Q1
03 Feb Netgear Q4 2020
03 Feb Adtran Q4
::: More Calendar Items