European online ad spend hits EUR 36 bln, passes TV

Tuesday 17 May 2016 | 10:13 CET | News
The European online advertising market grew 13.1 percent to EUR 36.2 billion in 2015, surpassing the EUR 33.1 billion TV advertising market for the first time, according to a study from IAB Europe. All national markets participating in the study recorded positive growth, with a total of twenty markets posting double-digit growth for the second year running, said IAB. Display advertising continued to outperform other categories in terms of growth, expanding 17.4 percent to reach EUR 13.9 billion, driven by a 60.5 percent growth in mobile display revenue to EUR 3.5 billion. However, search

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Categories: Internet / Mobile & Wireless
Companies: IAB
Countries: Europe
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