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Eurosport signs cross-promotional partnership with Bigben for Tennis World Tour video game

Monday 28 May 2018 | 10:23 CET | News
Eurosport, part of US media company Discovery Communications, has signed a cross-promotional partnership deal for the Tennis World Tour video game released by Bigben Interactive on 22 May. Under the agreement, the Eurosport brand will appear on the advertising boards surrounding the tennis courts within the video game, becoming its official media partner in Europe, while Bigben will run a TV, digital and social media campaign on Eurosport to advertise the launch. The campaign will cover five European markets (UK, Italy, Germany, Spain and France) for the duration of Roland Garros tennis

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Categories: Internet
Companies: Bigben Interactive / Eurosport
Countries: Europe
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