Everything Everywhere plans new consumer brand - report

Tuesday 24 July 2012 | 11:23 CET | News
Everything Everywhere is preparing to launch a consumer-facing brand with its first ad campaign breaking in October, reports Marketing Magazine citing unnamed sources. The sources indicate that it will launch a digital and above-the-line campaign targeted at consumers, a move which casts doubt on the future of the Orange and T-Mobile brands. Saatchi & Saatchi is believed to the developing the ad campaign, with digital activity being handled by SapientNitro.

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Categories: Mobile & Wireless
Companies: Everything Everywhere / Orange / T-Mobile
Countries: United Kingdom
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