Everything Everywhere to test dual-branded stores

Thursday 14 October 2010 | 15:17 CET | News
Everything Everywhere is set to trial co-branded Orange and T-Mobile stores in the run up to Christmas, reports Marketing Magazine. It will revamp six single-brand stores into dual-branded shops to sell both T-Mobile and Orange products and service. The brands will get equal prominence on shop frontages. The dual-branded stores will open in November in locations including Bridgend, Dorchester, Weston-super-Mare and Tooting, with T-Mobile branding being introduced on three Orange-branded stores and vice versa.

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Categories: Mobile & Wireless
Companies: Everything Everywhere / Orange / T-Mobile
Countries: United Kingdom
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