Ewan McGregor fronts ad campaign for BT TV, broadband

Monday 20 April 2015 | 17:10 CET | News
BT aired its first two Channel 4 ads for BT TV and BT Infinity broadband fronted by Scottish film star Ewan McGregor during the programme Gogglebox on 17 April. The operator's new brand ambassador is flanked by footballers Robin Van Persie and Alex Oxlade-Chamberlain. The ads are part of a longer term "Behind the Scenes" campaign that will provide viewers with a humorous look into the making of an advert. The campaign is a parody of the advertising process and takes viewers on a journey into the making of an advert, from the casting of celebrities, rehearsals, pre-production meetings,

Thank you for visiting Telecompaper

Sign up below to get access to the rest of this article and all the telecom news you need.

  • Register free and gain access to even more articles from Telecompaper. Register here
  • Subscribe and get unlimited access to Telecompaper’s full coverage, with a customised choice of news, commentary, research and alerts.


Already registered?

Categories: Broadcast & Satellite / Fixed
Companies: BT
Countries: United Kingdom
::: add a comment

Add comment

Please login or register to leave a comment.

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.


Digital Scotland announces next 200 fibre towns

Published 20 Apr 2015 16:39 CET | United Kingdom
The Digital Scotland Superfast Broadband partnership, which is celebrating the first anniversary of the start of the deployment ...

BT TV chief Green to leave this summer

Published 24 Mar 2015 10:35 CET | United Kingdom
BT TV's head of commercial and product strategy, Alex Green, will be the most senior of several executives leaving the company as ...

BT Sport signs Mourinho, launches Premier League ad drive

Published 12 Jul 2014 16:48 CET | United Kingdom
UK pay TV service BT Sport has signed Chelsea football manager Jose Mourinho for three years as brand ambassador, pundit, ...

BT Sport unveils new TV ad to promote live sport

Published 13 Nov 2013 10:19 CET | United Kingdom
BT Sport has unveiled a new TV ad giving fans and live sport starring roles. In the ad, BT Sport presenter Jake Humphrey leaves ...

BT hands sport TV ad sales contract to Channel 4

Published 02 May 2013 14:01 CET | United Kingdom
BT has officially confirmed the award of an exclusive 3-year contract to Channel 4 to be its partner for TV ad sales on BT Sport ...

BT signs England football star for BT Sport ads

Published 25 Apr 2013 16:48 CET | United Kingdom
BT has signed up Arsenal and England football star Alex Oxlade-Chamberlain to feature in TV ads for BT Sport. He will also appear ...