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Broadband

Ewan McGregor fronts ad campaign for BT TV, broadband

Monday 20 April 2015 | 17:10 CET | News
BT aired its first two Channel 4 ads for BT TV and BT Infinity broadband fronted by Scottish film star Ewan McGregor during the programme Gogglebox on 17 April. The operator's new brand ambassador is flanked by footballers Robin Van Persie and Alex Oxlade-Chamberlain. The ads are part of a longer term "Behind the Scenes" campaign that will provide viewers with a humorous look into the making of an advert. The campaign is a parody of the advertising process and takes viewers on a journey into the making of an advert, from the casting of celebrities, rehearsals, pre-production meetings,

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Categories: Broadcast & Satellite / Fixed
Companies: BT
Countries: United Kingdom
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