Extreme Reach to acquire DGIT's TV unit for USD 485 mln

Tuesday 13 August 2013 | 08:22 CET | News
Video advertising systems provider Extreme Reach has agreed to acquire the TV business of Digital Generation (DGIT), including its advertising distribution business unit, for USD 485 million in cash. The transaction is subject to approval by DGIT's shareholders, and is expected to be accomplished in two contemporaneous steps: DGIT will distribute its online business to DGIT shareholders in the form of a new publicly-traded company, and Extreme Reach will acquire the remaining DGIT business pursuant to a cash merger.

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Categories: Broadcast & Satellite
Countries: World
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