Eye Airports picks Proxama proxmity mobile ad platform

Friday 3 October 2014 | 09:31 CET | News
Proximity marketing, loyalty and NFC payments company Proxama has formed a partnership with UK airport advertising network Eye Airports to provide its TapPoint proximity marketing platform across UK airports. Eye Airports will use the platform to deploy proximity engagement and loyalty campaigns across its network, which connects more than 100 million passengers. TapPoint extends advertisers' traditional out of home campaigns to mobile, offering effective brand-to-consumer engagement. The platform also provides advanced analytics to measure how, when and where passengers respond to

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Categories: Mobile & Wireless
Companies: Proxama
Countries: United Kingdom
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