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Broadband

Facebook testing ads for TV apps with A+E, Tubi TV

Monday 7 November 2016 | 10:54 CET | News
Facebook will from next week start selling ads for TVs with partners A+E and Tubi TV, as part of a general test, Recode reported, adding the company will start delivering video ads on apps that run on set-top boxes like Apple TV and Roku. With the publishers, the ads will be delivered to people who watch videos on those apps, on actual television sets. Facebook says the move is the start of a trial and that it has not yet determined details such as ad format or length.

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Categories: Broadcast & Satellite / Internet
Companies: Apple / Facebook / Roku
Countries: United States
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