0
General

Fastweb launches 'What you see = what you pay' campaign

Wednesday 22 November 2017 | 09:41 CET | News
Italian operator Fastweb has launched a new advertising campaign to promote the second phase of its 'Niente sara piu come prima' ('Nothing will be the same again') strategy to offer its customers complete transparency by removing all permanence clauses and hidden costs. The "What you see = What you pay" campaign includes two 30-second TV adverts featuring customers complaining about having to pay unexpected hidden costs on top of what they have contracted. The ads are based around Fastweb's Mobile 4G offer, which has been improved to include 8GB of data plus unlimited calls and SMS for EUR

Thank you for visiting Telecompaper

We hope you've enjoyed your free articles. Sign up below to get access to the rest of this article and all the telecom news you need.

  • Register free and gain access to even more articles from Telecompaper. Register here
  • Subscribe and get unlimited access to Telecompaper’s full coverage, with a customised choice of news, commentary, research and alerts.

Subscriptions

Already registered?



Free Headlines in your E-mail

Every day we send out a free e-mail with the most important headlines of the last 24 hours.

Subscribe now

Categories: General
Companies: Fastweb
Countries: Italy
::: add a comment

Add comment

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.


Related

Fastweb to sponsor Italian rhythmic gymnastics team

Published 03 Apr 2019 11:07 CET | Italy
Italian operator Fastweb has reached an agreement with the Italian Gymnastics Federation (FGI) to sponsor the national rhythmic ...

CoopVoce and Fastweb top mobile transparency survey

Published 26 Mar 2019 09:44 CET | Italy
CoopVoce and Fastweb have topped a survey of mobile contract transparency carried out by Italian consumer association ...

Fastweb promises 'fully transparent' broadband speeds

Published 27 Aug 2018 11:41 CET | Italy
Fastweb announced that it has become the first Italian operator to offer customers full transparency over their contracted fixed ...

Fastweb extends MVNO deal with Telecom Italia

Published 06 Aug 2018 15:45 CET | Italy
Swisscom has announced that its Italian operator Fastweb has agreed an extension to its MVNO deal with Telecom Italia (TIM) until ...

Fastweb offers more data, minutes, fibre migration at no extra cost

Published 11 Jun 2018 12:12 CET | Italy
Fastweb has become the latest Italian operator to the respond to the recent arrival of low-cost operator Iliad by improving ...

Fastweb strongly rejects 'hidden costs' accusation

Published 16 May 2018 15:42 CET | Italy
Fastweb has issued a statement strongly rejecting the accusation of the National Consumers Union (UNC) that all major Italian ...

Fastweb removes permanence clauses, hidden fees for fixed line clients

Published 27 Mar 2018 10:57 CET | Italy
Italian operator Fastweb has launched the latest phase of its 'Niente sara piu come prima' ('Nothing will be the same again') ...

Fastweb waives SIM activation fee, gives away first month

Published 21 Feb 2018 11:45 CET | Italy
Italian operator Fastweb has launched a new promotion as part of its 'Niente sara piu come prima' ('Nothing will be the same ...

Lasagna named Fastweb Technology Officer

Published 02 Feb 2018 09:09 CET | Italy
Italian operator has announced the appointment of Andrea Lasagna as its new Technology Officer, reporting directly to CEO Alberto ...

Fastweb censured for 'What you see = what you pay' campaign

Published 11 Jan 2018 11:30 CET | Italy
Italy's self-regulatory advertising watchdog IAP has censured Fastweb for claiming in its recent "What you see = What you pay" ...

Fastweb offers mobile customers free calls over Christmas

Published 27 Dec 2017 11:03 CET | Italy
Italian operator Fastweb gave customers three days of free calls over Christmas. From 24 to 26 December, Fastweb Mobile customers ...

Fastweb offers Sky's Now TV to all broadband clients

Published 19 Dec 2017 08:53 CET | Italy
Italian operator Fastweb has announced that Sky's Now TV streaming service will be available to all new and existing fixed ...

Fastweb offers 1 year of Amazon Prime to new subscribers

Published 06 Dec 2017 09:54 CET | Italy
Italian operator Fastweb has reached a deal with Amazon to give customers who sign up to one of its residential or business fixed ...

Fastweb awarded Emilia Romagna PA contract

Published 28 Nov 2017 16:13 CET | Italy
Fastweb has signed a contract with the Emilia-Romagna region for the operation and maintenance of Public Administration (PA) ...

Fastweb to stop offers reserved for new clients alone

Published 17 Nov 2017 15:32 CET | Italy
Italian operator Fastweb has announced the launch of the second phase of its 'Niente sara piu come prima' ('Nothing will be the ...

TIM, Fastweb and Huawei launch 5G pilot project in Bari and Matera

Published 08 Nov 2017 15:26 CET | Italy
Italy's Ministry of Economic Development (MISE) has announced the launch of pre-commercial trials of 5G networks in the southern ...

Fastweb revenues surge 12% in Q3 on mobile and wholesale boost

Published 02 Nov 2017 08:47 CET | Italy
Italian operator Fastweb reported third quarter revenues of EUR 491 million, up 12.4 percent compared to the year earlier result ...

Fastweb revamps mobile offer with penalty-free plans

Published 08 May 2017 13:59 CET | Italy
Italian operator Fastweb has completely revamped its mobile offer following the recent launch of Telecom Italia's Kena Mobile ...