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Broadband

Fastweb unveils new ad campaign with Milan balloon launch

Tuesday 5 May 2015 | 14:57 CET | News
Italian broadband operator Fastweb released hundreds of yellow balloons into the Milan sky on 01 May as part of a new social network-based marketing campaign dubbed "#ItaliaCheVola" (Italy Flies). The balloons were released on the opening day of the Milan Expo 2015 world fair and coincided with a fly past by the Frecce Tricolori, the aeronautic demonstration team of the Italian air force, sponsored by Fastweb. GoPro cameras were attached to many of the balloons and the images captured will be published on the italiachevola.it  website. The campaign was designed by M&C Saatchi, a partnership

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Categories: Internet
Companies: Fastweb
Countries: Italy
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