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Wireless

Fido celebrates 25th anniversary with new campaign

Tuesday 30 November 2021 | 10:33 CET | News
Canadian operator Fido introduced a new campaign and tagline, 'At Your Side', to mark its 25th anniversary. Created and produced in collaboration with Fido's agency partner Theo, Fido's campaign uses local insights from regional markets to build customised messaging to connect with customers in a more relatable manner and showcase Fido's approachable tone and humour.

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Categories: Mobile & Wireless
Companies: Fido
Countries: Canada
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