Firms must transform their connection to customers - study

Monday 9 March 2015 | 09:09 CET | News
Organisations must change in four key areas concerning the creation and sharing of customer information in a digital environment, writes Orange research subsidiary Orange Silicon Valley. The report "Who Cares? Transforming the Connection with Customers," looks at how companies succeed with customer and employee management, retention and promotion. It explores the changing digital landscape and the fostering of valuable relationships with customers through the provision of necessary tools and resources to employees, who will in turn generate more positive customer experiences.

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Categories: General / Internet
Companies: Forrester / Orange
Countries: World
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