Fraunhofer Fokus, Smartclip present multiplatform ad product

Tuesday 2 September 2014 | 15:03 CET | News
German research institute Fraunhofer Fokus and multi-screen marketing specialist Smartclip will take advantage of the forthcoming IFA, dmexco and IBC trade fairs to showcase a newly developed product enabling the dynamic integration of digital video advertising in classic linear TV content. As part of the presentation the partners will show how video content can be delivered across a multitude of devices and platforms via DVB, HbbTV and DASH. Through the integration of features of the HbbTV 2.0 standard, the technology supports second screen functionality and links video elements and inserted

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Categories: Broadcast & Satellite / Internet
Companies: Fraunhofer Fokus / Smartclip
Countries: Germany / World
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