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Freesat uses TVbeat for real-time viewer analysis

Friday 18 March 2016 | 10:46 CET | News
UK subscription-free satellite TV service Freesat has announced a partnership with TVbeat, real-time, cross-screen TV audience attribution company, to gain insights into how its customers are using the connected TV service. Freesat will use TVbeat's TV audience attribution platform to analyse the real-time user behaviour of viewers who opt-in to allow collection of their data. Freesat will then use this insight to help develop products and deliver new innovation for customers. Freesat is TVbeat's first customer in the UK.

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Categories: Broadcast & Satellite
Companies: Freesat / TVbeat
Countries: United Kingdom
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