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Freeview promotes HDTV with new ad campaign

Tuesday 12 November 2013 | 10:46 CET | News
UK TV provider Freeview has launched a new ad campaign encouraging viewers to consider choosing a Freeview HD set the next time they are looking to buy a new TV. Created by Leo Burnett, the 20 second ad signals a return of Freeview's helium balloons, this time carrying a series of HDTVs above the countryside. The campaign is part of a dual marketing strategy. Freeview's recent 'Tadpoles' campaign aimed to build brand awareness and engagement. The new HD campaign capitalises on this brand building. The campaign will run until New Year's Eve across ITV and Channel 4's suite of channels, as well

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Categories: Broadcast & Satellite
Companies: Freeview
Countries: United Kingdom
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