French operators' association advances deployment of RCS business messaging

Thursday 28 October 2021 | 11:09 CET | News
French association Af2m, dedicated to the development of multimedia, multi-operator services, is working on the commercial deployment of RCS business messaging with its members, which include Bouygues Telecom, Free, Orange, and SFR. In the coming months, its activities will aim to raise awareness of RCS' potential for brands as a replacement to SMS marketing. The association said that the current testing phase will now move to commercial launch, with deployment expected to increase rapidly from the start of 2022.

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Categories: Mobile & Wireless
Companies: Bouygues Telecom / Free / Orange France / SFR
Countries: France
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