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French operators get ready for targeted ads on IPTV platforms

Wednesday 4 March 2020 | 10:36 CET | News
French broadcasters and telecom operators are collaborating on the forthcoming launch of targeted advertising, made possible by a wider audio-visual reform carried out by the government. Orange executive Christian Bombrun, who also represents operators as the president of multimedia services association AFMM, told Les Numeriques that around half of Orange TV customers have equipment compatible with the arrival of targeted ads, representing in the region of 3.5 out of 7 million STBs.

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Categories: Broadcast & Satellite / Internet
Companies: Bouygues Telecom / Free / Orange France / SFR
Countries: France
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