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French SVoD market grows user base, supported by higher awareness – study

Thursday 16 November 2017 | 08:47 CET | News
Take up of SVoD services has increased to 21 percent of French online users in July 2017 from 15 percent a year earlier, according to a survey carried out by Mediametrie among 4,000 adults and children (aged six or more). The adoption rate was 12 percent in 2015, indicating a faster pace of growth in the number of users. Higher awareness in SVoD services appears to have boosted take up, with 87 percent of French online users saying that they know of at least one platform, compared to 83 percent in 2016 and 65 percent in 2015.

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Categories: Internet
Companies: Netflix
Countries: France
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