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General

Gen Z women most affected by 'tech fatigue' - study

Tuesday 15 October 2019 | 16:16 CET | News
Generation Z women and girls born in 1998 or later are more connected to technology yet more dubious about its beneficial impact than other US women, according to a new study from GfK Consumer Life. Over half (56%) of Gen Z women said they prefer products that offer the latest in technology – 8 percentage points higher than all US women, and 5 points above Millennial women born after 1982. However, the research also found that just one-third (34%) of Gen Z women were optimistic about the effects of technology on society – some 15 points below the total US average for women, and 16 points

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Categories: General
Countries: United States
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