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General

German advertising market fell 1.2% in Q1, TV advertising still biggest

Thursday 18 April 2019 | 16:27 CET | News
The advertising market in Germany fell by 1.2 percent uear-on-year in the first quarter, according to a report from Nielsen. TV ranked first among the advertising channels with EUR 3.4 billion in ad spend and a share of 47.4 percent of total advertising spending. Still, the EUR 3.4 billion figure was down 2.7 percent from the year before.

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Categories: General
Companies: Nielsen
Countries: Germany
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