German e-commerce increasingly becomes mobile

Thursday 6 October 2016 | 15:16 CET | News
Digital industry association Bitkom said 98 percent of the German web audience aged 14 and over has bought something online in the past year, with the rate for shopping via smartphone almost doubling to 39 percent in the past two years. In a survey of 1,158 web users, it found that 27 percent use a tablet to buy items, services or content such as films. It found 64 percent made purchases on a laptop and 50 percent on a desktop, and those rates are falling.

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Categories: Internet
Countries: Germany
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