German govt to limit Telefonica plans to sell customer data

Thursday 1 November 2012 | 10:35 CET | News
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Germany's finance ministry has put paid to Telefonica O2's plans for its Smart Steps customer location data marketing, saying it may not sell customer data even in an anonymous form, on privacy grounds. A spokesman said an exception would be made for value added services such as monitoring traffic flow, provided that the data had been made anonymous or that the handset owner had given her or his permission. The spokesman said this was in line with other EU countries, adding that he expected the Federal Network Agency (Bundesnetzagentur) to take appropriate steps. A Telefonica spokesman said

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Categories: Mobile & Wireless
Companies: O2 Germany / Telefonica Germany
Countries: Germany
::: add a comment


I assume the same rules will apply to Google, Apple and the others.
jon smith @ 2/11/2012 - 20:44

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