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General

German ICT companies increasingly have social media teams

Tuesday 2 September 2014 | 17:20 CET | News
German ICT companies are increasingly using specialist teams for their social media activities, with 35 percent having such teams compared with 24 percent in 2013, according to a survey by German ICT federation Bitkom among German ICT companies. The responsibility for social media communications shifts from marketing, PR or corporate communications departments. These were responsible at 47 percent of the companies in 2013 and now only 32 percent.  Social media is mostly used to increase name recognition (85%), followed by positioning of employees as experts (75%) and 51 percent of the

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Categories: General
Companies: Bitkom
Countries: Germany
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