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German online ad revenue worth EUR 1.6 bln in 2014

Tuesday 3 March 2015 | 17:38 CET | News
German online digital economy federation BVDW said its internet marketing section OVK has released its latest statistics on online and mobile advertising revenue in 2014. The advertising revenue for the past year amounted to EUR 1.581 billion net, up 6.6 percent on 2013. Display advertising achieved 52 percent growth and generated sales of EUR 134 million net. OVK estimates 6.5 percent growth to EUR 1.684 billion net for the entire digital display sector this year, 50 percent of which will come from the mobile segment (to EUR 201 mln net). Digital display advertising generated EUR 1.6 billion

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Categories: Internet / Mobile & Wireless
Countries: Germany
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