German online advertising overtakes TV advertising in 2011

Friday 26 October 2012 | 12:42 CET | News
Cumulative turnover from internet access and online advertising grew by 11.5 percent in 2011 and accounted for 23 percent of sector revenues, according to PwC in its report 'German Entertainment and Media Outlook 2012-2016'. This means that internet advertising had a larger share of the advertising pie than TV (20.8%) for the first time. PwC said online advertising rose by 12.3 percent in 2011 and internet access expanded by 11.2 percent.

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Categories: Broadcast & Satellite / Internet
Countries: Germany
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