0
Broadband

German online advertising overtakes TV advertising in 2011

Friday 26 October 2012 | 12:42 CET | News
Cumulative turnover from internet access and online advertising grew by 11.5 percent in 2011 and accounted for 23 percent of sector revenues, according to PwC in its report 'German Entertainment and Media Outlook 2012-2016'. This means that internet advertising had a larger share of the advertising pie than TV (20.8%) for the first time. PwC said online advertising rose by 12.3 percent in 2011 and internet access expanded by 11.2 percent.

Thank you for visiting Telecompaper

We hope you've enjoyed your free articles. Sign up below to get access to the rest of this article and all the telecom news you need.

  • Register free and gain access to even more articles from Telecompaper. Register here
  • Subscribe and get unlimited access to Telecompaper’s full coverage, with a customised choice of news, commentary, research and alerts.

Subscriptions

Already registered?



Free Headlines in your E-mail

Every day we send out a free e-mail with the most important headlines of the last 24 hours.

Subscribe now

Categories: Broadcast & Satellite / Internet
Countries: Germany
::: add a comment

Add comment

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.


Related

In-stream and digital video advertising reaches USD 7.6 bln

Published 29 Nov 2012 09:55 CET | World
In-stream and digital video advertising momentum rolled forward 52.1 percent this year to USD 7.6 billion, capping off a ...

German mobile display ad sales reach EUR 23 mln in H1

Published 12 Sep 2012 15:14 CET | Germany
The German mobile display ad market was worth EUR 23 million in first half 2012, up 76.5 percent from first half 2011, according ...

German online ad market to grow 12% in 2012 - study

Published 12 Sep 2012 14:59 CET | Germany
The German online advertising market is forecast to reach a record level of EUR 6.44 billion in 2012, according to a study by the ...

German connected TV users are 'super consumers' of media

Published 30 Aug 2012 14:22 CET | Germany
German connected device owners are "super consumers" of media content, according to the latest data from digital entertainment ...





Calendar   /   Industry Events

22 Jan European 5G Conference
23 Jan Comcast Q4 2018
23 Jan Adtran Q4 2018
23 Jan TE Connectivity fiscal Q1
23 Jan TMT Finance Asia
24 Jan Rogers Communications Q4 2018
24 Jan Crown Castle Q4 2018
24 Jan Digi Q4 2018
24 Jan STMicroelectronics Q4 2018
25 Jan Vodafone Group fiscal Q3
25 Jan Telia Q4 2018
25 Jan Ericsson Q4 2018
27 Jan Grameenphone Q4 results
28 Jan Dtac Q4 2018
28 Jan Cisco Live 2019
29 Jan Juniper Networks Q4 2018
29 Jan Corning Q4 2018
29 Jan 8x8 Q3 fiscal 2019
29 Jan O2 Czech Republic Q4 2018
29 Jan Verizon Q4 2018
29 Jan Extreme Networks fiscal Q2
29 Jan TowerXchange MENA Meetup 2019
30 Jan MediaTek Q4 2018
30 Jan Mirosoft fiscal Q2 2019
30 Jan KPN Q4 2018
30 Jan Chunghwa Telecom Q4 2018
30 Jan Alibaba quarter to end Dec
30 Jan Cirrus Logic Q3 fiscal 2019
30 Jan Telenor Q4 2018
30 Jan Qualcomm fiscal Q1
::: More Calendar Items