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German-speaking Swiss use Replay TV less than viewers in other regions of Switzerland

Friday 15 March 2019 | 11:26 CET | News

Replay TV consumption varies across German and French speaking regions of Switzerland, according to a survey by Comparis. In the German-speaking part, viewers consume time-shifted TV less than viewers in the Western, French-speaking part and the Italian-speaking part, at 62 percent compared with 77 and 78 percent respectively. Comparis digital expert Jean-Claude Frick explains the regional differences by the higher consumption of foreign private broadcasters from Ticino and Romandy, where there is a lot of advertising and later start times of most television broadcasts.

Beside the regional differences, Comparis found differences by income. Households with gross income of at least CHF 8,000 a month use replay TV more (73 percent) than the income group below that amount (66 percent).

Despite the smartphone boom, the television in the living room remains the first choice for TV viewing among both the older and the younger population (89 percent), while computers or laptops were named by 37 percent. Only 27 percent of the respondents watch TV on their mobile phones and 19 percent on a tablet. In addition, the television set is also the favourite device for use of streaming services (55 percent). This is followed closely by the computer or notebook (53 percent). Forty-four percent use a mobile phone and 21 percent a tablet for streaming services.

For TV and video content, the public service broadcasters are still the most popular. Seventy-one percent of respondents say that they mainly watch public broadcasters' video content. It is mostly used by the generation over 55 years of age (82 percent). In the case of the younger generations, public broadcasters are no longer in such high demand (71 percent in the group 36 to 55-year-olds and only 61 percent among the under 35-year-olds).

YouTube ranks second with 58 percent, still before private TV broadcasters with 50 percent. The paid streaming service Netflix is ​​mentioned by almost a third of respondents as the main source for TV and video. iTunes Movie and Amazon Prime Video are each used by just under 5 percent of respondents as the primary source.

Even with audio content, the public broadcasters are in the lead at 64 percent. As with video content, public broadcasters are particularly popular with the older generation (73 percent). Only about half of the under 35-year-olds use the public channels as the main source of audio content. Private radio stations are ranked second by all respondents -  60 percent in the age group 36 to 55-year-olds; 47 percent in the group of under 36-year-olds; and 46 percent among the over 56 year-olds.

Streaming services like Spotify or Apple Music, on the other hand, are clearly a matter for the younger generation; they are first choice for audio content for 51 percent of under 36-year-olds (30 percent of those aged under 55 and 12 percent of over 56).

 



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Categories: Broadcast & Satellite
Companies: Amazon / Apple / Netflix / Spotify / YouTube
Countries: Switzerland
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