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Wireless

German spending on advertising for connected devices up 19% in H1

Monday 4 September 2017 | 12:24 CET | News
German spending on advertising for connected devices grew by 19 percent to EUR 187 million in gross terms in the first half of 2017, according to Nielsen. Investment in advertising for connected wearables fell by 69 percent to EUR 12.6 million following Jawbone's liquidation. The top three brands in Germany were Samsung, Amazon and Apple with 65 percent of advertising volume for connected devices.

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Categories: Mobile & Wireless
Companies: Amazon / Apple / Google / Jawbone / Nielsen / Samsung / Telekom Deutschland / YouTube
Countries: Germany
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