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Wireless

Germans do little research on banking products from mobiles

Friday 4 September 2015 | 11:54 CET | News
Over a quarter (28%) of smartphone and tablet users in Germany use mobile devices or social networks for research on banking products and providers before purchasing, according to the international banking market study "Role of Mobile and Social in the Path to Purchase for Financial Services" conducted by YouGov. Another 7 percent write reviews on recently bought banking products on networks and consumer forums. This total proportion of 35 percent is low in international comparison; especially in Asian countries, the usage rate is more than twice as high with Thailand at 82 percent, China at

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Categories: Mobile & Wireless
Countries: Germany
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