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GfK to measure TV audiences in Saudi Arabia

Tuesday 28 January 2014 | 16:59 CET | News
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GfK has signed a contract with Saudi Media Measurement Company to introduce a new television audience measurement service in Saudi Arabia. GfK will set up the first electronic TAM system in the country, based on a panel of 2,000 households equipped with the 'Universal Metering System'. The initial contract runs for five years, with data delivery expected to start in 2015. GfK was commissioned by SMMC to build a new system for television audience measurement in Saudi Arabia, and the offering will deliver a representative picture of live and time-shifted TV consumption. GfK also provides

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Categories: Broadcast & Satellite
Countries: Saudi Arabia
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