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General

Global ad spend to grow 4.3% in 2020 as economic uncertainty offsets events boost

Tuesday 10 December 2019 | 14:05 CET | News
Global ad spending will increase by 4.3 percent in 2020, according to the latest forecast from Zenith. Shrinking audiences in traditional media such as print and TV and fragmentation in online channels is expected to drive a 6.1 percent increase in media prices next year, the agency predicts. 

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Categories: General
Countries: World
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