Global ad spending recovers faster than expected, driven by e-commerce - Zenith

Monday 7 December 2020 | 15:02 CET | News
The global ad market has recovered more rapidly than expected from the severe slump in Q2 caused by the coronavirus pandemic, according to new research by Zenith. The ad agency now expects ad spending to fall by 7.5 percent in 2020 to USD 587 billion, less than its forecast in July for a market contraction of 9.1 percent. The reason for the improved outlook is the boom in e-commerce.

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Categories: Broadcast & Satellite / Internet
Countries: World
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