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Global ad spending to top pre-pandemic peak in 2021 - Zenith

Tuesday 27 July 2021 | 11:16 CET | News
Global advertising spending will top its pre-pandemic peak in 2021 as small companies switch to e-commerce and as brands shift their budgets from physical shelf space to retailer websites, according to a forecast from Zenith Media. Zenith expects the market to top its previous forecast, at USD 669 billion in the full year, up 11.2 percent from the previous twelve months and USD 40 billion higher than 2019, before the pandemic.

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Categories: Internet
Countries: World
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