Global mobile ad spend to reach USD 18.0 bln in 2014

Tuesday 21 January 2014 | 16:14 CET | News
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Global mobile advertising spending is forecast to reach USD 18.0 billion in 2014, up from the estimated USD 13.1 billion in 2013, according to Gartner. The market is expected to grow to USD 41.9 billion by 2017. Gartner expects that display formats will make up most of the revenue, but video will show the highest growth.

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Categories: Mobile & Wireless
Companies: Foursquare
Countries: World
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