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Global PC market lifted 0,7% but remained challenging in Q4 - IDC

Friday 12 January 2018 | 13:39 CET | News
Worldwide shipments of traditional PCs (desktop, notebook, and workstation) totaled 70.6 million units in the fourth quarter, up 0.7 percent from the year before, according to the lastest study from IDC, which said the market remained challenging. The results outperformed the forecast of a 1.7 percent during the quarter. 

The data shows a steadying, if still weak, traditional PC market, buoyed mainly by commercial upgrades and pockets of improving consumer PC demand. For full year 2017, the annual shipment volume went 0.2 percent lower year-on-year to 259.5 million units. This makes 2017 the most stable year the market has seen since 2011. The market was also helped by companies returning their focus to the notebook market, shifting the product mix to appeal to key user segments and expanding the number of slim, convertible, and gaming systems. 

From a geographic perspective, the emerging regions were helped by a more favourable comparison against the tough market conditions in 2016, with Asia/Pacific (excluding Japan) (APeJ) and Latin America both producing positive results in Q4. 

The US remained a challenging market while EMEA was stable and Japan continued to make steady gains with its sixth consecutive quarter of year-over-year growth. The US market experienced a decline in shipments in Q4, with a drop in both notebook and desktop sales despite reports of a strong holiday quarter. Overall, total PC shipments reached 16.5 million units. 

For EMEA, the traditional PC market continued to gain strength, thanks to notebook growth from ongoing and accelerating mobility adoption, plus a traditionally strong quarter in the consumer segment. The APeJ traditional PC market came in above IDC's forecast. Good demand for gaming PCs and strong sales during the Singles Day promotion drove more shipments in the consumer PC market in China. 

In the ASEAN region, channel loading and promotions led to higher than expected sell-in in the Philippines and Indonesia. Elsewhere, weakening consumer spending after the Diwali festival impacted shipments in India. The Japan traditional PC market exceeded IDC's forecast by a comfortable margin, achieving year-over-year growth of 3.8 percent versus the forecast of a 2.9 percent decline. The commercial segment seems to be driving this growth due to rising demand from Windows 10 migration. 

For the quarter, HP Inc topped the list, maintaining its lead through every quarter of 2017. Shipments grew 8.3 percent and volume hit more than 16 million units for the first time since Q3 2011. HP further consolidated its position in the US market, growing its market share to 34 percent. Globally, the company had a market share of 23.5 percent, up from last year’s 21.8 percent. 

Lenovo came in at second with a flat quarter year-on-year, with tough conditions in the US. Outside of the US, Lenovo grew 3.9 percent year over year with solid notebook shipments during the quarter. Its total market share dipped to 22.2 percent from 22.4 percent. 

Dell held its third position, posting year-over-year growth of 0.7 percent and shipping more than 11 million units for the first time this year. Competition in the US market remained but the company performed solidly elsewhere. Its market was unchanged at 15.7 percent, worldwide. 

Apple remained in the fourth position and grew its shipments 7.3 percent, with its market share lifting slightly to 8.2 percent from 7.7 percent. 

Asus and Acer finished the fourth quarter in a statistical tie for the fifth position. Asus shipments declined 11.2 percent. Meanwhile, Acer's focus on gaming PCs and related products, as well its presence in Chromebooks, helped it to close the gap with ASUS, despite a year-over-year decline in shipments.



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Categories: Fixed
Countries: World
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