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Global TV advertising spend to reach USD 236 bln in 2020

Wednesday 20 August 2014 | 15:49 CET | News
Global TV advertising expenditure will reach USD 236 billion in 2020, up by 38 percent or USD 64 billion, from 2013 and up by 54 percent (USD 82 billion) on 2010, according to a new report from Digital TV Research. TV ad spend is expected to grow by 4.0 percent in 2014 for the 55 countries covered; better than the 2.2 percent recorded in 2013. 

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Categories: Broadcast & Satellite
Countries: World
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