0
General

Google paid Mastercard to track retail sales - report

Friday 31 August 2018 | 10:10 CET | News
Google paid Mastercard "millions of dollars" for access to credit card transaction data to track whether online ads led to sales at physical stores in the US, according to unnamed sources cited by Bloomberg. Neither company publicly announced the tracking partnership, which was brokered during about four years of negotiations, said the report, with one of the sources even claiming the companies discussed sharing a portion of the ad revenue.

Thank you for visiting Telecompaper

We hope you've enjoyed your free articles. Sign up below to get access to the rest of this article and all the telecom news you need.

  • Register free and gain access to even more articles from Telecompaper. Register here
  • Subscribe and get unlimited access to Telecompaper’s full coverage, with a customised choice of news, commentary, research and alerts.

Subscriptions

Already registered?



Free Headlines in your E-mail

Every day we send out a free e-mail with the most important headlines of the last 24 hours.

Subscribe now

Categories: General
Companies: Google / MasterCard
Countries: United States
::: add a comment

Add comment

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.


Related

German cartel office expects to take 'first steps' against Facebook this year

Published 28 Aug 2018 11:21 CET | Germany
Germany's antitrust regulator, the Federal Cartel Office, expects to take action later this year in its probe against Facebook ...

Facebook asks US banks to share customer data - report

Published 07 Aug 2018 13:24 CET | United States
Facebook has asked large US banks to share detailed financial information about their customers, including card transactions and ...

Trump administration working on consumer data privacy policy - report

Published 30 Jul 2018 11:19 CET | United States
The administration of US President Donald Trump is working on new consumer data privacy policies and Commerce Department ...





Calendar   /   Industry Events

28 Oct World Radiocommunication Conference
12 Nov Wi-Fi NOW International
13 Nov Sunrise Q3 2019
13 Nov Japan Display fiscal Q2
13 Nov Altice Europe Q3 2019
13 Nov TIP Summit
13 Nov Cable Congress
13 Nov 5G Expo North America
14 Nov Westell fiscal Q2
14 Nov Ice Group Q3 2019
14 Nov Cisco fiscal Q1
14 Nov Bouygues Telecom Q3 2019
14 Nov Nvidia Q3
14 Nov Weibo Q3 2019
14 Nov Bharti Airtel fiscal Q2
14 Nov TDC Q3 2019
14 Nov Vodafone Idea fiscal Q2
14 Nov Telechoice Q3 2019
18 Nov Bezeq Q3 2019
18 Nov CRU World Optical Fiber & Cable Conference
19 Nov Gilat Satellite Networks Q3 2019
19 Nov MTS Q3 2019
19 Nov Qualcomm analyst day
19 Nov Connections Europe
20 Nov Poly investors day
20 Nov Netgear analysts meeting
20 Nov Line developer day
20 Nov Sigfox Connect 2019
20 Nov NexTV Series Central Europe
::: More Calendar Items