Hanaro renamed SK Broadband

Monday 22 September 2008 | 16:25 CET | News
Korean mobile operator SK Telecom has renamed recently acquired Hanarotelecom as SK Broadband. The company's Hanafos broadband internet service is now called 'broad&'' while its Hanafone fixed-line telephony service was renamed 'broad&fone', the Korea Times reports. The HanaTV video-on-demand service is now called 'broad&tv'. Cho Shin, SK Broadband's chief executive, hopes that SK Telecom's solid reputation in the mobile market and its 23 million plus customers can provide a breakthrough for the struggling fixed-line operator. "This is more than just about a name change,'' said Cho. "As a

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Categories: Fixed
Companies: hanarotelecom / SK Telecom
Countries: Korea, Republic of
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