HKBN unveils 'ATM Attack' strategy to boost residential business

Friday 22 September 2017 | 06:25 CET | News
Hong Kong Broadband Network Limited (HKBN) has introduced an "ATM" attack strategy. The company plans to "aggressively target and pursue the market incumbent's businesses, namely A/xDSL broadband (A), home telephone (T) and mobile services (M)" to expand the source of its residential business revenue. HKBN plans to accelerate the expansion of its fibre network coverage to 50,000 village homes passed in the coming 12 months and offer fibre broadband and 4-in-1 bundles to expand its rural market share. The operator also intends to launch more service bundles.

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Categories: Fixed / Internet / Mobile & Wireless
Companies: HKBN / Home Telephone / Hong Kong Broadband Network
Countries: Hong Kong
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