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Wireless

HT aims for leading position on mobile advertising market

Friday 19 December 2014 | 14:07 CET | News
Croatian operator Hrvatski Telekom has entered the domestic mobile advertising market, in which it is seeking a leadership position, in competition with Google and Facebook, reports Poslovni Dnevnik. This market in Croatia is currently worth less than 1 percent of the total advertising pie, which was last year estimated at HRK 1.4 billion. All research suggests that m-advertising income doubles each year, though. Hrvatski Telekom's first move in this market has been the geolocation marketing service Kupon2go, based on a combination of technologies that determine the user's location, SMS and

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Categories: Mobile & Wireless
Companies: Hrvatski Telekom
Countries: Croatia (Hrvatska)
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