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Wireless

Huawei campaign promotes 4G mobile products in UK

Thursday 15 November 2012 | 10:52 CET | News
Huawei is launching a new marketing campaign in the UK to promote the speed of its 4G mobile products, reports Marketing Magazine. The campaign uses the tagline 'Test Pilots Wanted' and was designed by Let Us Create. It features a series of people headshots whose faces are distorted by the '4G g-force' as they hold a Huawei Ascend P1 LTE phone. Jill Styring, UK and Ireland marketing director for devices at Huawei, said that the campaign delivered the focus and cut-through needed by new brands in hugely established and competitive markets.

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Categories: Mobile & Wireless
Companies: Huawei China
Countries: United Kingdom
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